Posts Engage Fans During Events for the New York Jets

In the fast-paced world of NFL game days and team events, the New York Jets have mastered the art of using social media posts to turn passive spectators into active participants—creating a sense of community that extends far beyond MetLife Stadium. Whether it’s a pre-game hype video, a live-update thread during a matchup, or a behind-the-scenes reel from a charity event, the Jets’ content strategy during events is designed to keep fans connected, informed, and invested in every moment. What sets these posts apart is their authenticity and interactivity: instead of just sharing updates, the team invites fans to join the conversation, share their own experiences, and feel like they’re part of the action. Posts Engage Fans During Events for the New York Jets explores the types of content that resonate most with supporters, the creative tactics the Jets use to boost engagement, and how these posts strengthen the bond between the team and its fan base.

Posts Engage Fans During Events for the New York Jets begins with the Jets’ pre-game content strategy, which uses a mix of player-focused videos and fan-driven challenges to build excitement before kickoff. On game days, the team’s social media accounts—including Twitter, Instagram, and TikTok—release a steady stream of content starting four hours before kickoff. A fan favorite is the “Player Spotlight” series: short, 60-second videos that feature players talking about their pre-game rituals, from Aaron Rodgers’ iconic warm-up stretches to Quinnen Williams’ pre-game playlist. These videos often include behind-the-scenes footage, like Rodgers high-fiving young fans or Williams dancing with the team’s cheerleaders, making players feel more relatable. The Jets also host pre-game challenges, such as asking fans to share their own game-day traditions using the hashtag #JetsGamedayTradition. The team selects the best posts to feature on its main feed, giving fans a chance to be seen by the broader Jets community. In Week 14 against the Jacksonville Jaguars, one fan’s post about tailgating with her grandfather—complete with a photo of their custom Jets-themed grill—was shared by the team and received over 15,000 likes. “Pre-game is all about building momentum, and our fans are a big part of that,” said the Jets’ social media manager, Mia Carter. “When we feature their stories, it turns a one-way conversation into a two-way connection. They’re not just watching the game—they’re part of the lead-up.”

A key type of post that drives engagement during games is the Jets’ live-update threads, which blend real-time stats, highlight clips, and fan reactions to keep supporters involved—even if they can’t watch the game live. On Twitter, the team posts a new thread for each quarter, starting with a “Quarter 1 Kickoff” tweet that includes the starting lineup and a reminder to fans to share their predictions. During the game, the thread is updated every 5–7 minutes with key plays: a sack by Chandler Jones, a touchdown catch by Garrett Wilson, or a game-saving tackle by Jordan Poyer. Each update includes a short video clip or GIF of the play, along with a question to spark conversation, such as “What’s the biggest play of the quarter so far? Drop a 🔥 for Jones’ sack or a ❤️ for Wilson’s TD!” These questions generate hundreds of comments per post, with fans debating plays and cheering on the team together. For fans who can’t watch—whether they’re at work, traveling, or caring for family—the threads act as a virtual game-day companion. “I live in Texas, so I can’t make it to many games, but the live threads make me feel like I’m right there with other Jets fans,” said Sarah Miller, a long-time fan who regularly comments on the posts. “It’s not the same as being in the stadium, but it’s the next best thing—we’re all celebrating (or panicking) together in real time.” The Jets also use Instagram Stories to share live polls during games, such as “Will the Jets go for it on fourth down?” with results updated in real time, adding another layer of interactivity.

A critical aspect of Posts Engage Fans During Events for the New York Jets is the team’s post-game content, which focuses on celebration, reflection, and fan appreciation—and why the New York Jets see this as a way to extend the game-day experience. Within 30 minutes of the final whistle, the Jets post a “Game Recap” reel that condenses the best moments of the game into a 2-minute video, set to upbeat music that matches the team’s mood (a victory gets a high-energy track, while a tough loss uses a more reflective tune). The reel includes player interviews from the post-game press conference, with soundbites like Rodgers saying, “This win was for the fans—they stuck with us all day,” or Saleh praising the team’s resilience. The Jets also use post-game posts to highlight fan moments from the stadium: a photo of a young fan holding a “Go Jets!” sign, a video of season-ticket holders celebrating a touchdown, or a clip of the Jets’ drumline performing for fans after the game. These posts often include a call to action, such as “Tag a friend who made this game day special!” or “Share your favorite moment from today’s win in the comments!” For the New York Jets, post-game content isn’t just about recapping the game—it’s about keeping the conversation going and making fans feel seen. “The game ends when the clock hits zero, but the fan experience doesn’t have to,” Carter said. “Our post-game posts let fans relive the best parts, share their own memories, and connect with each other long after they’ve left the stadium. That’s how you build loyalty—by making every fan feel like they’re part of the team’s story.”

Another important type of event-related post is the Jets’ coverage of off-field events, such as charity appearances, community clean-ups, and player meet-and-greets—which helps humanize the team and strengthen its bond with the New York community. When players like Sauce Gardner or Breece Hall attend a local school to read to kids, or when the team hosts a food drive for families in need, the Jets document the event with photo galleries and short videos that highlight the players’ interactions with community members. These posts often include quotes from players about why giving back matters, like Hall saying, “Growing up, I had people who cared about me, so now it’s my turn to do the same for these kids.” The Jets also invite fans to participate in these events through their posts: for example, advertising a “Jets Community Clean-Up Day” with details on how to sign up, or asking fans to donate to a player’s charity using a link in the post. In November, a post about Williams’ “Quinnen’s Kids” foundation—which provides holiday gifts to underserved children—encouraged fans to donate toys, and within 48 hours, the foundation received over 500 donations. “Off-field events are where our players show their true selves, and our posts let fans see that side of them,” Carter said. “It’s not just about football—it’s about the impact we have on the community. When fans see players taking time to give back, it deepens their connection to the team.” For the New York Jets, these posts are a way to live up to their role as a community leader, showing that the team cares about more than just winning games. They also create opportunities for fans to engage with the team in meaningful ways, whether it’s volunteering at an event or donating to a cause—turning fan support into positive change for the community.

Wrapping up Posts Engage Fans During Events for the New York Jets is the broader impact of these posts on the Jets’ fan base and brand identity. In an era where fans have more options than ever for sports content, the Jets’ event-related posts have helped them stand out by focusing on community and interactivity. Instead of just being a team that plays football, the Jets have become a brand that fosters connection—between fans, between fans and players, and between the team and the city of New York. The numbers speak for themselves: in 2024, the Jets’ social media engagement during events is up 70% compared to 2023, with more fans commenting, sharing, and creating their own content in response to the team’s posts. Younger fans, in particular, have been drawn to the Jets’ TikTok and Instagram Reels, which use trending sounds and creative editing to make game-day content feel fresh and exciting. “Our posts during events are about more than just getting likes or followers,” said Chris Palmer, the Jets’ vice president of marketing. “They’re about building a community where every fan feels welcome and valued. When a kid sees their photo on the Jets’ Instagram, or a long-time fan has their tradition featured, it creates a memory that lasts a lifetime. That’s the power of this content—it turns casual fans into die-hard supporters.” For the New York Jets, these posts are an investment in the future. By engaging fans during every event—whether it’s a game, a charity drive, or a player appearance—the team is building a loyal base that will stick with them through wins and losses. Posts Engage Fans During Events for the New York Jets isn’t just about social media; it’s about creating a shared experience that makes every fan feel like they’re part of the Jets family.