Jacksonville Jaguars Support “My Cause My Cleats” Campaign in Week 13

In the heart of the NFL season, Week 13 brings more than just divisional rivalries and playoff implications—it marks the league’s annual “My Cause My Cleats” campaign, where players use custom-designed footwear to raise awareness and funds for charitable causes close to their hearts. This year, the Jacksonville Jaguars have embraced the initiative wholeheartedly, with nearly every player on the roster set to wear one-of-a-kind cleats during their critical clash against the Indianapolis Colts. From supporting children’s hospitals and mental health organizations to honoring military veterans and fighting food insecurity, the Jaguars’ cleats tell personal stories of passion, loss, and hope. For a team that prides itself on community engagement, “My Cause My Cleats” isn’t just a one-game tradition—it’s an extension of their commitment to making a difference beyond the football field. Jacksonville Jaguars Support “My Cause My Cleats” Campaign in Week 13 thus highlights how the team is turning a high-stakes game into an opportunity to lift up causes that matter to players and fans alike.

The inspiration behind the Jaguars’ cleats is deeply personal, with each design tied to a cause that has impacted a player’s life or community— a detail that makes Jacksonville Jaguars Support “My Cause My Cleats” Campaign in Week 13 more than just a promotional effort. Quarterback Trevor Lawrence, for example, has designed cleats featuring the logo of the Cystic Fibrosis Foundation, a nod to his younger sister, who lives with the condition. The cleats, done in a light blue color scheme with hand-drawn lungs and the phrase “Fight for Air,” will help raise funds for research and patient support. Tight end Brenton Strange, fresh off speaking about resilience earlier in the week, is wearing cleats honoring the Penn StateTHON, a student-run philanthropy that supports children with cancer— a cause he got involved with during his college years. The cleats are covered in colorful handprints (representing the kids THON supports) and the THON motto, “For The Kids.” Even defensive end Josh Allen, known for his on-field intensity, is getting emotional with his design: his cleats pay tribute to fallen military service members, featuring the names of local veterans and the American flag woven into the fabric. These personal connections ensure that the campaign feels authentic, not just performative. Jacksonville Jaguars Support “My Cause My Cleats” Campaign in Week 13 thus underscores how the team is using their platform to share stories that resonate, turning cleats into conversation starters.

Beyond the designs themselves, the Jaguars are taking additional steps to maximize the impact of “My Cause My Cleats,” ensuring that Jacksonville Jaguars Support “My Cause My Cleats” Campaign in Week 13 translates to real change. The team has set up an online auction for the game-worn cleats, with 100% of the proceeds going directly to the respective charities each player chose. Fans can bid on cleats from Lawrence, Allen, Strange, and other key players, with the auction running from Week 13 through the end of the month. Additionally, the Jaguars have partnered with TIAA Bank Field to create a “Cause Corner” in the stadium, where fans can learn more about each charity, sign up for volunteer opportunities, and make direct donations. The team has also invited representatives from each cause to attend the game, giving them a chance to meet players and fans and share updates on their work. For example, members of the Cystic Fibrosis Foundation will join Lawrence on the field for the pregame coin toss, and kids from the local Ronald McDonald House will be guests of the team in the stands. These efforts ensure that the campaign doesn’t end when the cleats come off— it creates ongoing connections between the team, fans, and charities. Jacksonville Jaguars Support “My Cause My Cleats” Campaign in Week 13 thus demonstrates a holistic approach to giving back, one that combines visibility with tangible action.

The Jacksonville Jaguars’ coaching staff and front office are also joining in on the fun, showing that “My Cause My Cleats” is a team-wide effort— a key part of Jacksonville Jaguars Support “My Cause My Cleats” Campaign in Week 13. Head coach Doug Pederson has designed cleats supporting the Jacksonville Humane Society, a cause he’s passionate about (he and his wife foster rescue dogs in the offseason). The cleats are covered in paw prints and the Humane Society’s logo, and Pederson plans to match all donations made to the organization from fans during the game. General manager Trent Baalke is wearing cleats for the Wounded Warrior Project, a choice inspired by his time working with military families during his tenure with the San Francisco 49ers. Even the team’s cheerleaders, the ROAR of Jacksonville, have gotten involved, wearing custom shoes that promote local food banks— a response to the rising food insecurity rates in the Jacksonville area. This inclusive approach means that “My Cause My Cleats” isn’t just for players; it’s a way for everyone associated with the Jaguars to contribute to a cause they care about. The Jacksonville Jaguars thus are setting an example of how a entire organization can rally around a single initiative to make a bigger impact. Jacksonville Jaguars Support “My Cause My Cleats” Campaign in Week 13 thus highlights the team’s unity, both on and off the field.

The Jacksonville Jaguars’ fan base has already embraced the campaign, with excitement building on social media and in the community— a reaction that amplifies Jacksonville Jaguars Support “My Cause My Cleats” Campaign in Week 13. Local businesses have gotten in on the action, with restaurants and stores offering discounts to fans who wear gear supporting the Jaguars’ chosen charities. For example, a downtown Jacksonville café is donating $1 from every coffee sold on game day to the Ronald McDonald House, and a sports apparel shop is giving away free “My Cause My Cleats” stickers with every purchase. Fans have also taken to Twitter and Instagram to share photos of their own charity-themed gear, using the hashtag #JagsForGood to join the conversation. One fan even created a fan art series featuring the Jaguars’ cleat designs, which the team shared on their official social media pages. This fan engagement is critical because it turns the campaign into a community movement, not just a team event. The Jacksonville Jaguars have always had a strong bond with their fans, and “My Cause My Cleats” is strengthening that connection by giving everyone a chance to participate. Jacksonville Jaguars Support “My Cause My Cleats” Campaign in Week 13 thus shows how the team is using its influence to mobilize the community, turning game day into a day of giving.

Looking ahead, the Jaguars hope that Jacksonville Jaguars Support “My Cause My Cleats” Campaign in Week 13 will become a catalyst for long-term change, not just a one-time event. Many players have expressed interest in continuing to support their chosen charities beyond Week 13, with Lawrence planning to host a fundraiser for the Cystic Fibrosis Foundation in the offseason and Strange committing to volunteer at a local children’s hospital once a month. The team is also exploring ways to integrate “My Cause My Cleats” themes into their community outreach programs year-round, such as adding a charity component to their youth football camps. For the Jaguars, “My Cause My Cleats” is more than just a tradition—it’s a reminder of why they play the game: to inspire and uplift. As they take the field against the Colts in Week 13, they’ll be playing not just for a playoff spot, but for the kids fighting cancer, the families affected by cystic fibrosis, the veterans who served, and all the other causes their cleats represent. The Jacksonville Jaguars thus are proving that football can be a force for good, and that even in the middle of a 紧张 season, there’s always time to give back. Jacksonville Jaguars Support “My Cause My Cleats” Campaign in Week 13 thus isn’t just about a game—it’s about the Jaguars’ legacy as a team that cares, both on and off the gridiron.