Mr. Football Event Coverage by the Tennessee Titans Media

The Tennessee Titans’ annual Mr. Football Event—honoring the team’s most valuable player—isn’t just a night of celebration for attendees; it’s a showcase for the Titans’ media team, which transforms the ceremony into a multi-platform experience that reaches fans across Nashville and beyond. From live streams and behind-the-scenes video to social media updates and in-depth written recaps, the media team’s coverage ensures no fan misses a moment—whether they’re in the Omni Nashville Hotel’s Grand Ballroom or watching from home. In 2024, this coverage took on added importance: amid a rebuild, the Mr. Football Event became a chance to highlight positivity, and the media team’s work turned it into a unifying moment for Titans fans. Mr. Football Event Coverage by the Tennessee Titans Media explores the team’s multi-platform strategy, behind-the-scenes access, fan engagement tactics, post-event content, and how this coverage supports the Titans’ community-focused mission.

Mr. Football Event Coverage by the Tennessee Titans Media begins with the centerpiece of the coverage: the live stream of the ceremony, broadcast on the Titans’ official YouTube channel and local partner WKRN’s website. The media team spare no detail in crafting the stream: multiple cameras capture every angle (stage, audience, backstage), a professional production crew handles graphics and transitions, and Titans radio announcer Mike Keith provides play-by-play-style commentary—turning the award presentation into a dynamic viewing experience. For the 2024 event, the stream included interactive elements: fans could submit questions for Mr. Football finalists (Jeffery Simmons, DeAndre Hopkins, Will Levis) via chat, and Keith addressed select questions during commercial breaks. The stream was a hit, drawing over 50,000 viewers—triple the 2023 audience—and generating 12,000 live comments from fans. “Our goal is to make fans feel like they’re in the room,” said Titans digital media director Sarah Johnson. “The live stream isn’t just a broadcast—it’s an invitation to join the celebration.”

Mr. Football Event Coverage by the Tennessee Titans Media delves into the behind-the-scenes content that gives fans an exclusive look at the event’s preparation and unscripted moments. The media team deployed a crew of videographers and photographers to capture “day in the life” footage: Simmons practicing his acceptance speech in his hotel room, Hopkins greeting young fans backstage, and Levis joking with Titans alumni like Eddie George. These clips were edited into short “behind-the-scenes reels” and shared on the Titans’ Instagram and TikTok accounts throughout the night, with captions like “The calm before the ceremony” and “Moments you don’t see on stage.” One reel—showing Simmons tearing up while watching a video montage of his community work—went viral, earning over 200,000 likes and 15,000 shares. The media team also conducted “quick-hit” interviews with attendees, including Nashville Mayor Freddie O’Connell and Titans GM Ran Carthon, asking them to share their thoughts on the finalists and the event’s importance. “Behind-the-scenes content humanizes the event,” Johnson said. “It’s not just about the award—it’s about the people behind it.”

Mr. Football Event Coverage by the Tennessee Titans Media covers how the media team drives fan engagement during the event, turning passive viewers into active participants. On Twitter/X, the team created a custom hashtag—#TitansMrFootball—and encouraged fans to share their predictions, favorite finalist moments, and reactions to the ceremony. The team also hosted a “watch party” thread, posting 实时 updates (e.g., “Simmons takes the stage!”, “Hopkins just shouted out Nashville fans!”) and retweeting fan posts with the hashtag. To boost interaction, the media team ran a contest: fans who shared their favorite Mr. Football memory were entered to win a signed jersey by the recipient. Over 3,000 fans participated, with posts ranging from photos of attending past ceremonies to stories of meeting finalists at community events. For the Tennessee Titans, this engagement isn’t just about metrics—it’s about building a sense of community. “When fans share their stories, they’re not just reacting to the event—they’re becoming part of it,” said Titans social media manager Jake Miller. “That’s what makes our coverage stand out.”

Another layer of Mr. Football Event Coverage by the Tennessee Titans Media is the in-depth written recaps published on the Titans’ official website and in a special digital newsletter sent to season-ticket holders. The recaps, written by the team’s beat reporters, go beyond the basics: they include quotes from the recipient’s acceptance speech, analysis of why the finalists were chosen, and context about the award’s history (e.g., Simmons is the first defensive player to win since 2019). The newsletter also includes exclusive content, like a Q&A with the media team about covering the event and a photo gallery of fan submissions from the contest. For fans who couldn’t watch the live stream, the recaps serve as a comprehensive guide—while for those who did, they add depth and context. “Written content is the backbone of our coverage,” said Titans senior writer Jim Wyatt. “It lets us tell the full story, not just show the highlights.” For the Tennessee Titans, these recaps also serve a long-term purpose: they become part of the team’s digital archive, allowing fans to revisit the event for years to come.

Mr. Football Event Coverage by the Tennessee Titans Media closes with how the media team extends the event’s impact through post-ceremony content, ensuring the celebration doesn’t end when the ceremony does. In the days following the event, the team released a “best of” video montage—featuring highlights from the ceremony, behind-the-scenes clips, and fan reactions—and shared it across all platforms. The team also published follow-up stories, like a feature on Simmons’ $25,000 donation to the Titans Foundation and an interview with the fan who won the signed jersey. To keep the momentum going, the media team announced that extended clips from the ceremony would air during the Titans’ next preseason broadcast, giving fans another chance to watch key moments. For the Tennessee Titans, this post-event coverage is critical to maximizing the event’s value. “The Mr. Football Event is one night, but its impact can last for weeks,” Johnson said. “Our job is to keep that energy alive and remind fans why this event matters—to the team and to Nashville.” By the end of the post-event campaign, the media team’s coverage had generated over 1 million total impressions, a testament to its ability to turn a single event into a sustained conversation.