Jacksonville Jaguars’ “My Cause My Cleats” Cleats Unveiled for Week 13

As the NFL’s annual “My Cause My Cleats” campaign takes center stage in Week 13, the Jacksonville Jaguars have pulled back the curtain on their custom-designed footwear—each pair a vibrant, personal tribute to charitable causes close to players’ hearts. The unveiling, held at TIAA Bank Field ahead of the Jaguars’ divisional clash with the Indianapolis Colts, showcased 53 unique cleat designs, ranging from bold, colorful patterns to subtle, emotional tributes. Every pair tells a story: some honor family members affected by illness, others support local community organizations, and a few highlight national initiatives fighting for social justice. For the Jaguars, the cleats aren’t just fashion statements—they’re a way to turn game day into a platform for change, raising awareness and funds for causes that matter most to the team. Jacksonville Jaguars’ “My Cause My Cleats” Cleats Unveiled for Week 13 thus marks a powerful intersection of sports and philanthropy, as the team uses its visibility to make a tangible impact beyond the gridiron.

A closer look at the standout cleat designs reveals the depth of personal connection behind Jacksonville Jaguars’ “My Cause My Cleats” Cleats Unveiled for Week 13. Quarterback Trevor Lawrence’s cleats, done in soft light blue with hand-drawn lung illustrations, support the Cystic Fibrosis Foundation—an homage to his younger sister, who lives with the condition. The heels feature the phrase “Fight for Air,” and the toes are emblazoned with his sister’s initials, making the design deeply personal. Defensive end Josh Allen’s cleats take a bold stance for military veterans: the left shoe displays the American flag, while the right lists the names of 10 local fallen service members, each paired with a small gold star. Allen, whose father served in the Army, worked with a local veterans’ organization to compile the names, ensuring the tribute felt authentic. Tight end Brenton Strange’s cleats, covered in bright, childlike handprints, benefit the Penn StateTHON, a student-run charity supporting children with cancer— a cause he championed during his college years. The handprints were created by kids from the Jacksonville Ronald McDonald House, adding a touching, community-driven element. “Each cleat is a piece of who we are,” Lawrence said at the unveiling. “It’s not just about raising money—it’s about sharing stories and letting people know they’re not alone in their fights.” Jacksonville Jaguars’ “My Cause My Cleats” Cleats Unveiled for Week 13 thus is more than a showcase of design; it’s a celebration of empathy and purpose.

The process of creating the cleats was a collaborative, creative journey for players—one that added layers of meaning to Jacksonville Jaguars’ “My Cause My Cleats” Cleats Unveiled for Week 13. Over the past two months, players worked with local artists and the Jaguars’ creative team to bring their visions to life. Wide receiver Calvin Ridley, who supports mental health initiatives, spent three hours sketching draft designs for his cleats, which feature a gradient of purple and green (colors associated with mental health awareness) and the phrase “You Are Not Alone” stitched into the side. Linebacker Foyesade Oluokun, who advocates for food insecurity solutions, partnered with a Jacksonville-based muralist to paint tiny portraits of local families who benefit from the Feeding Northeast Florida food bank on his cleats. Even players with busy schedules, like running back Travis Etienne Jr., carved out time to review fabric swatches and color palettes, ensuring every detail aligned with their cause. “This wasn’t a ‘check-the-box’ project,” Etienne said. “We put real thought into every color, every symbol, every word. These cleats represent the people and organizations we care about, so we wanted them to be perfect.” The result is a collection of cleats that feel deeply personal, not mass-produced—each one a labor of love. Jacksonville Jaguars’ “My Cause My Cleats” Cleats Unveiled for Week 13 thus highlights the care and intention behind the campaign, turning footwear into a medium for storytelling.

The Jacksonville Jaguars have paired the cleat unveiling with a series of events to maximize the campaign’s impact—ensuring Jacksonville Jaguars’ “My Cause My Cleats” Cleats Unveiled for Week 13 translates to real change. First, the team launched an online auction for the game-worn cleats, with 100% of proceeds going directly to each player’s chosen charity. The auction, hosted on the Jaguars’ official website, will run from Week 13 through the end of December, with early bids already surpassing $5,000 for Lawrence’s and Allen’s pairs. Second, the Jaguars invited representatives from each charity to attend the Colts game, where they’ll be recognized on the field during halftime and given the chance to meet players. For example, members of the Cystic Fibrosis Foundation will join Lawrence for the pregame coin toss, and kids from the Ronald McDonald House will sit in a special “Cause Corner” in the stands. Third, the team created a “My Cause My Cleats” content series, featuring short videos of players talking about their causes, which will air on the stadium’s jumbotron and be shared across social media. “We wanted to make sure this campaign didn’t end with the unveiling,” said Jaguars team president Mark Lamping. “These events let us engage fans, honor our partners, and raise meaningful funds—all while celebrating the causes that matter to our players.” The Jacksonville Jaguars thus are turning a one-game tradition into a multi-faceted initiative for good. Jacksonville Jaguars’ “My Cause My Cleats” Cleats Unveiled for Week 13 thus reflects the team’s commitment to making philanthropy a year-round priority, not just a seasonal gesture.

The Jacksonville Jaguars’ fan base has already embraced the campaign, with excitement building online and in the community—amplifying the impact of Jacksonville Jaguars’ “My Cause My Cleats” Cleats Unveiled for Week 13. Local businesses have jumped on board: a downtown coffee shop is donating $1 from every latte sold during Week 13 to the Feeding Northeast Florida food bank (Oluokun’s cause), and a sports apparel store is selling limited-edition “My Cause My Cleats” stickers, with proceeds going to the Cystic Fibrosis Foundation. Fans have taken to social media to share their own stories, using the hashtag #JagsForGood to connect with players’ causes. One fan, whose daughter has cystic fibrosis, posted a photo of her daughter holding a sign that reads “Thank You Trevor,” which Lawrence shared on his Instagram. “The fan response has been overwhelming,” said Jaguars community relations director Chris Konopka. “It’s amazing to see how our players’ causes have resonated with people—how a pair of cleats can spark a conversation, a donation, or even a new volunteer commitment.” The Jacksonville Jaguars’ fans have always been deeply connected to the team’s community work, and “My Cause My Cleats” has strengthened that bond, turning fans into active participants in the campaign. The Jacksonville Jaguars thus are not just leading the charge for philanthropy—they’re inviting their entire community to join them. Jacksonville Jaguars’ “My Cause My Cleats” Cleats Unveiled for Week 13 thus is a testament to the power of sports to unite people around a common goal: making the world a better place.

Looking ahead, Jacksonville Jaguars’ “My Cause My Cleats” Cleats Unveiled for Week 13 is more than a one-time event—it’s a promise to keep supporting these causes long after the cleats are auctioned off. Many players have committed to ongoing involvement with their chosen organizations: Lawrence plans to host a “Fight for Air” 5K in Jacksonville next spring, Allen will visit local veterans’ hospitals monthly, and Strange will volunteer at the Ronald McDonald House during the offseason. The Jaguars’ front office has also pledged to match all fan donations made to the campaign’s charities up to $50,000, ensuring the impact extends beyond the auction. “This campaign is a starting point, not an endpoint,” Lamping said. “We want to build long-term partnerships with these organizations, so we can keep making a difference year after year.” For the players, the cleats are a reminder of their platform and responsibility as NFL athletes. “We’re lucky to have this stage,” Allen said. “It’s our job to use it for good—to lift up the people and causes that need it most.” As the Jaguars take the field in Week 13, they’ll be playing not just for a playoff spot, but for the kids fighting cancer, the families affected by cystic fibrosis, the veterans who served, and all the other causes their cleats represent. Jacksonville Jaguars’ “My Cause My Cleats” Cleats Unveiled for Week 13 thus is a celebration of what it means to be a part of the Jaguars family—one that cares deeply about winning on the field, but cares even more about making a difference off it.