Fan Engagement Events Planned by the Tennessee Titans

In the NFL, building a lasting bond with fans goes beyond wins and losses—it requires intentional, inclusive events that make supporters feel like part of the team’s fabric. For the Tennessee Titans, this season’s fan engagement calendar is designed to do just that: bridge the gap between the locker room and the stands, celebrate the Nashville community, and create memories that extend far beyond game days. From in-stadium traditions to neighborhood outreach and digital experiences, the Titans’ planned events cater to fans of all ages—whether they’re lifelong season-ticket holders, young kids attending their first game, or supporters watching from across the country. Fan Engagement Events Planned by the Tennessee Titans explores the thoughtfulness behind these initiatives, how they aim to strengthen fan loyalty, and why they’re a critical part of the franchise’s identity.

Fan Engagement Events Planned by the Tennessee Titans begins with the expansion of “Titans Tailgate Village”— a pre-game hub designed to turn parking lot gatherings into a family-friendly celebration. This season, the team has doubled the size of the village, adding new attractions like a mini football field for kids to practice catches, a “Meet the Legends” stage where former Titans players sign autographs, and local food trucks serving Nashville favorites like hot chicken and biscuits. The village also features live music from local country and rock bands, creating a festival-like atmosphere that starts three hours before kickoff. “We wanted to make game days about more than just the 60 minutes on the field,” said Sarah Thomas, the Titans’ Director of Fan Experience. “The Tailgate Village is a place where families can bond, friends can reconnect, and new fans can feel welcome. It’s about building a community around Titans football.” The expansion has already paid off: pre-game attendance at the village is up 40% from last season, and surveys show 82% of fans say the village makes them more likely to arrive early to games. For the Titans, the village isn’t just a marketing tool—it’s a way to turn casual attendees into invested supporters.

A second key set of events is the “Titans in the Neighborhood” community tour— a series of outreach events that bring players and coaches into local Nashville communities. Once a month, the team organizes visits to schools, hospitals, and community centers, where players read to kids, host football clinics, and spend time with patients at Nashville’s Monroe Carell Jr. Children’s Hospital. In October, for example, quarterback Ryan Tannehill and running back Derrick Henry visited a local middle school to talk about the importance of education and lead a drill for the school’s football team. In December, the team will host a “Toys for Tots” drive at a local Walmart, where players will help collect and wrap gifts for underprivileged kids. “These events remind our players why they do what they do— and they show fans that we care about more than just winning,” Thomas said. “When a kid gets to high-five Derrick Henry or take a photo with Ryan Tannehill, it’s a moment they’ll remember forever. It’s how we build lifelong fans.” The tour has also strengthened the Titans’ relationship with the Nashville community: local businesses have started sponsoring the events, and volunteers from across the city have signed up to help organize them.

Fan Engagement Events Planned by the Tennessee Titans also includes the “Junior Titans Club” for young fans— a program designed to make football fun and accessible for kids ages 6-12 for the Tennessee Titans. Members of the club receive exclusive perks like a custom Titans jersey, free tickets to two home games, and a monthly “Football 101” workshop led by Titans coaches. The workshops teach kids the basics of football— from how to throw a spiral to understanding different positions— in a hands-on, playful way. This season, the club is also adding a “Junior Reporter” program, where a select group of kids gets to interview a Titans player after practice and have their questions published on the team’s website. “We want to grow the next generation of Titans fans, and that starts by making football approachable for kids,” Thomas said. “The Junior Titans Club isn’t just about giving kids gear—it’s about teaching them to love the game and feel connected to the team. When a kid interviews a player, they’re not just a fan anymore—they’re part of the Titans family.” For the Tennessee Titans, the program is an investment in the future: club membership has grown by 25% this season, and many parents say the program has made their kids more excited to watch games with the family.

Another highlight of the Titans’ fan engagement calendar is the “Digital Fan Fest”— an online event designed to connect with fans who can’t attend games in person for the Tennessee Titans. Held twice a season, the Fan Fest is a two-hour live stream on the team’s YouTube and social media channels, featuring player interviews, behind-the-scenes tours of the locker room and practice facility, and interactive games where fans can win prizes like autographed memorabilia and game tickets. During the most recent Fan Fest, over 50,000 fans tuned in from across the country, and 3,000 fans participated in a live Q&A with head coach Mike Vrabel. “We have thousands of fans who live outside Nashville and can’t make it to games, so the Digital Fan Fest is our way to bring the Titans to them,” Thomas said. “It’s a way for a fan in Texas or Florida to feel like they’re part of the action, even if they’re miles away.” For the Tennessee Titans, the event has expanded their reach beyond the Southeast: surveys show 35% of Digital Fan Fest attendees are fans who don’t live in Tennessee, and many say the event has made them more likely to buy Titans merchandise or stream games.

Finally, Fan Engagement Events Planned by the Tennessee Titans wraps up with the “Post-Season Celebration” (if the team makes the playoffs)— a free event that celebrates the season with fans and players for the Tennessee Titans. The celebration, held at Nissan Stadium the week after the regular season ends, features a parade of players on stage, a highlight reel of the season’s best moments, and a chance for fans to take photos with the AFC South trophy (if the Titans win the division). The event also includes a “Fan Appreciation Sale” where merchandise is discounted by 50%, and a food drive benefiting Second Harvest Food Bank of Middle Tennessee. “The Post-Season Celebration is our way to say thank you to fans for their support all season,” Thomas said. “Win or lose, we want to celebrate the journey with the people who stood by us. It’s a way to end the season on a high note and get fans excited for next year.” For the Tennessee Titans, the event is also a way to build momentum for the off-season: last year, over 15,000 fans attended the celebration, and many used the event to renew their season tickets for the next year. Fan Engagement Events Planned by the Tennessee Titans ultimately shows that the best NFL franchises don’t just play football—they build communities. Through these events, the Titans are turning fans into family, and Nashville into a city that lives and breathes Titans football.